JAM is a consortium of arts marketing professionals that work cooperatively toward increasing the awareness of and participation in the arts in New Jersey. Formed through an initiative by the New Jersey State Council on the Arts (NJSCA), JAM members meet regionally to address common issues, foster professional development, and coordinate a number of on-going cooperative marketing programs. Each region is led by a chairperson who, working in tandem with the Discover Jersey Arts staff, strives to develop JAM as a statewide resource. Participation in JAM is free and open to marketing, promotions and public relations representatives from New Jersey-based, non-profit cultural organizations.